Dogology




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BACKGROUND:







APPROACH:























FINAL CONCEPT:



Dogology elevates a dog’s everyday experience. This collection is based on research combining observation and current dog psychology of a canine’s actual wants and needs, so to live a better and happier life with their owner. Most dog products on the market have been designed to ease the human experience with their dog, however, Dogology believes that a dog’s umwelt (the subjective experience of every dog),is the driving force behind better designfor the owner and their pet. Even though a dog can’t pick out their own product, each object has been designed to be stylish for a human, but important enough for a dog. Whether on the go, or traveling, or simply having to leave your dog home alone, each design allows your best friend to experience the comforts of their own home away from home.

























           






Mark